Marketing manager, product manager

• Building Up business direction from beginning
• Management of 30 employees: marketing, sales, technical service, logistic, purchase, finance departments
• Creations and implementation of marketing advertising strategy
• Open development new distribution channels as heavy duty truck, construction
• Preparation of: - Business/investment plans, Marketing plans, Budgets.
• Marketing research and analyze and estimation of future strategic trends
• Elaborating programs of sales stimulation and dealers motivation
• ATL campaign
• Negotiation and sign agreements with Russian and foreign producers for the benefit of the company
Achievements:
• Best manager of Group of Company ARMTEK 2006
• Building Up business direction from beginning
• Transactions costs payback period 18 month
• Investments costs payback period 26 month
• the sales volume reached an 300 000 Euro per month
• Official dealer status for 15-th European producers (such as Finkbeiner, Space/Ravaglioli, Texa, OMA, Facom,
SKF, SNR)
• Implementation the KPI
• Taking part in business-process description

• Development of marketing advertising strategies
• Management, calculating and coordinating marketing budget
• Choice of perspective market segments
• Elaborating programs of sales stimulation and dealers motivation
• Assortment policy, goods movement control/stock analysis
• ATL campaign
• Pricing
• Forecasting
• Preparation and carrying out of presentations, exhibitions, seminars
• Organisation production: commercials, layouts for print, POS-materials, articles in mass media, Web design
Achievements:
• Set up of marketing department from 0 point
• Promotion the “Energoflex” thermal insulation materials to new market segment (packaging materials).
• Building-Up new direction - Estpak •
Estpak sales volume growth + 32%
• Energoflex Market share +52% frome 15 to 67%

• Management, calculating and coordinating marketing budget
• Training seminars and presentations for clients
• Sales planning and forecasting
• Competitors activity analysis
• Marketing and technical services coordination
• Advertising and print materials
• Management of 2 employees

• Analysis of polygraphic services and raw materials market
• Pricing
• Media planning, advertising performance evaluation
• Identification of needs, commercial offers
• Advertising materials booklets, advertising leaflets, souvenir products

• Development and implementation commercial sales strategy of lifting equipment
• Creation and increase distributor network and training distributors
• Preparing programs of distributors motivation
• Definition and making a suggestion of new goods and services
• Region development strategy in according with market trend
• To assembling and preparing shot/long-terms sales forecast
• Managing and support distributors on big projects