Компания "Mayflower"
Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are seeking a Performance Marketing Analyst to optimize ad creatives, run A/B tests, and collaborate with other teams to improve conversion rates.
You will be the sole Analyst, requiring independence and proactivity. Your role involves analyzing campaign performance, identifying insights, and recommending strategies to enhance ROI and achieve business objectives.
Format: Office, Relocation to Cyprus
Business Area: Entertainment
Marketing Area: Affiliate Marketing, Media Buying.
Ad Creatives types: VAST prerolls, Banners, Landings, Video Banners, Widgets, Popunders, Interstitial Page, Text links, SmartLinks, Custom affiliates creatives.
Metrics that we use: ROI, CTR, eSOI, eDOI, eCPA, LTV, impressions, clicks, signups, purchase, etc.
Responsibilities:
- Run A/B Tests: Lead the design, implementation, and analysis of A/B tests for digital advertisements to identify the most effective creatives.
- Improve current A/B tests system: Further develop our A/B testings system based on smartlinks and traffic attribution in collaboration with Analytics teams (from another projects).
- Testing Methodologies: Define and recommend the best methods for running A/B tests, ensuring robust and reliable results.
- Creative Strategy: Propose innovative ideas for ad creatives to improve conversion rates and attract valuable users.
- Optimizing Ad Creative Flow: Improving the path from marketing channels to achieving target metrics on the product side.
- Data Analysis: Occasionally make ad-hoc database queries to extract and analyze data as requested by managers.
- Performance Monitoring: Continuously monitor and report on the performance of ad creatives, making data-driven recommendations for improvements.
Requirements:
- Marketing Area: Proven experience (minimum 3 years) in conversion rate optimization, digital marketing, or a related field;
- A/B Tests: Extensive experience in setting up, running, and analyzing A/B tests;
- Creatives: Familiarity with various ad formats such as banners, VAST prerolls, widgets, landings, etc;
- Metrics: Familiarity with terminology such as CPA, ROI, ARPPU, LTV, CPM, CPC, and Revenue Share;
- SQL: Proficiency in SQL for ad-hoc data queries;
- Python: Proficiency in Python for ad-hoc data queries;
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions;
- Independence: Ability to work independently and manage multiple projects simultaneously;
- Learning Passion: Positive attitude, proactive mindset, and a passion for continuous learning and problem-solving;
- Trends: Up-to-date with the latest trends and best practices in online marketing and measurement.
Will be a plus:
- Expirience as Affiliate Manager or Media Buyer;
- Experience in managing in-house digital performance marketing at technology companies (such as entertaiment, online casino, mobile gaming, etc);
- Expirience with Airflow, BI Tools such as (Tableau, Amplitude, etc.);
- Bachelor's degree in Marketing, Business, Economics, Statistics.
Conditions:
- The equipped office in the center of the city;
- 300 days of sunshine a year, Mediterranean coast, fruits, and a friendly atmosphere;
- A steep springboard for personal and professional growth;
- Employment contract under EU law, white salary, Cyprus work visa for 3 years, company support in obtaining work visas for family members;
- Full relocation package (tickets to Limassol for you and your family, taxi to the office, apartments for the first month at our expense);
- Developing your professional competencies through courses and/or conferences;
- Language courses, mindfulness webinars, corporate discounts on Coursera and other platforms, corporate incentive programs;
- Free catering in the office, and a free cafeteria with a health bar;
- Medical insurance for the whole family, mobile package, support with the purchase of a car, and covering of school/kindergartens expenses;
- New MacBook / iMac and other equipment at your request;
- The possibility of self-realization, and the possibility to influence technical decisions making;
- Big friendly community, IT international teams, corporate events, team buildings, and hackathons.