Channel Marketing Manager
Более 3 лет
Dassault Systmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systmes collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 200, 000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.
3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systmes or its subsidiaries in the US and/or other countries.
Define, develop, execute and measure pipeline-generating marketing programs for sales channel, globally or locally, based on the industry- and GEO-specific What to Market strategy. In the VS channel align the execution of 3DS Partners marketing programs with 3DSs mid- and long-term strategy.
Manage the relationship between 3DS and resellers, partners and/or system integrators
Define the channel marketing strategy and budget at worldwide and GEO levels with the Group VP of Marketing and communicate with relevant sales channel leaders
Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy. Leverage global and GEO marketing resources and the Global Demand Center to execute pipeline-generating programs
Monitor, analyze and report results of local marketing activities and pipeline generation
For BT: drive & locally manage the execution of the strategic/growth account marketing strategy through Industry and Account Based Marketing programs
Drive & locally manage co-marketing programs and ensure support for our resellers/partners through partner marketing enablement in alignment with co-marketing SLAs
Act as a consultative partner and coach to partners to improve their marketing expertise and efficiency
Define and manage the operational marketing plan at a GEO level
Interlock with other marketing pillars to ensure consistency and integration; contribute to event execution in the GEO Contribute to the enrichment of the marketing database by working with the Global Demand Center and adding all new contacts/accounts to necessary tools
Ensure reporting and accuracy in the various execution systems
Provide quarterly competitive assessment of the landscape
Degree in Marketing/Economics
3+ years of relevant experience in B2B market (IT/industrial company)
Excellent communication skills
Fluent Russian and English.